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Attitudes

Their Structure, Function, and Consequences

• Edited by Russell H. Fazio, Richard E. Petty
• Series Editor: Arie W. Kruglanski

Normal Price: $42.95

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• Price: $42.95 $38.66
• Binding: Paperback (also available in Hardback)
• Pages: 512
• Published by: Psychology Press
• Publication Date: 20th August 2007
• ISBN: 978-1-84169-010-0

About the Book

The study of likes and dislikes - what social psychologists refer to as "attitudes" - has been a central focus of the field for decades. What are attitudes? How can we study and measure them scientifically? How are they formed and changed? Of what functional value, if any, are they? How do they come to influence our attention, perception, judgments, and behavior? These are among the questions that have spurred social psychological research on attitudes, and they are among the issues addressed in this volume.

The articles reprinted in this collection represent noteworthy developments in the field's understanding of attitudes. Together, the readings provide a representative and broad coverage of the literature, illustrating well what the field has come to learn about the structure, function, and consequences of attitudes.

Table of Contents

R.E. Petty, R.H. Fazio, Preface. Section A. Conceptualizing Attitudes. Reading 1. M.P. Zanna, J.K. Rempel, Attitudes: A New Look at an Old Concept. Reading 2. R.H. Fazio, D.M. Sanbonmatsu, M.C. Powell, F.R. Kardes, On the Automatic Activation of Attitudes. Section B. Measurement of Attitudes. Reading 3. L.L. Thurstone, Attitudes Can Be Measured. Reading 4. N. Schwarz, Self-Reports: How the Questions Shape the Answers. Reading 5. J.T. Cacioppo, R.E. Petty, M.E. Losch, H.S. Kim, Electromyographic Activity over Facial Muscle Regions Can Differentiate the Valence and Intensity of Affective Reactions. Reading 6. R.H. Fazio, J.R. Jackson, B.C. Dunton, C.J. Williams, Variability in Automatic Activation as an Unobtrusive Measure of Racial Attitudes: A Bona Fide Pipeline? Reading 7. A.G. Greenwald, D.E. McGhee, J.L.K. Schwartz, Measuring Individual Differences in Implicit Cognition: The Implicit Association Test. Section C. Affective, Cognitive, and Behavioral Bases of Attitudes. Reading 8. M.J. Fishbein, An Investigation of the Relationship between Beliefs about an Object and the Attitude toward that Object. Reading 9. R.B. Zajonc, Feeling and Thinking: Preferences Need No Inferences. Reading 10. S. Chaiken, M.W. Baldwin, Affective-Cognitive Consistency and the Effect of Salient Behavioral Information on the Self-Perception of Attitudes. Reading 11. G. Haddock, M.P. Zanna, V.M. Esses, Assessing the Structure of Prejudicial Attitudes: The Case of Attitudes toward Homosexuals. Reading 12. I.R. Newby-Clark, I. McGregor, M.P. Zanna, Thinking and Caring about Cognitive Inconsistency: When and for Whom Does Attitudinal Ambivalence Feel Uncomfortable? Section D. Functions of Attitudes. Reading 13. D. Katz, The Functional Approach to the Study of Attitudes. Reading 14. M. Snyder, K.G. DeBono, Appeals to Image and Claims about Quality: Understanding the Psychology of Advertising. Reading 15. R.E. Petty, D.T. Wegener, Matching Versus Mismatching Attitude Functions: Implications for Scrutiny of Persuasive Messages. Reading 16. S. Fein, S.J. Spencer, Prejudice as Self-Image Maintenance: Affirming the Self through Derogating Others. Reading 17. R.H. Fazio, J. Blascovich, D.M. Driscoll, On the Functional Value of Attitudes: The Influence of Accessible Attitudes upon the Ease and Quality of Decision Making. Reading 18. T.D. Wilson, J.W. Schooler, Thinking Too Much: Introspection Can Reduce the Quality of Preferences and Decisions. Section E. Impact on Perception and Judgment. Reading 19. A.H. Hastorf, H. Cantril, They Saw a Game: A Case Study. Reading 20. C.G. Gord, L. Ross, M.R. Lepper, Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence. Reading 21. M. Ross, C. McFarland, G.J.O. Gletcher, The Effect of Attitude on the Recall of Personal Histories. Reading 22. D.R. Roskos-Ewoldsen, R.H. Fazio, On the Orienting Value of Attitudes: Attitude Accessibility as a Determinant of an Object’s Attraction of Visual Attention. Reading 23. P.D. Sweeney, K.L. Gruber, Selective Exposure: Voter Information Preferences and the Watergate Affair. Section F. Impact on Behavior. Reading 24. R.T. LaPiere, Attitudes versus Actions. Reading 25. C.G. Lord, M.R. Lepper, D. Mackie, Attitude Prototypes as Determinants of Attitude-Behavior Consistency. Reading 26. I. Ajzen, M. Fishbein, Attitudinal and Normative Variables as Predictors of Specific Behaviors. Reading 27. R.H. Fazio, C.J. Williams, Attitude Accessibility as a Moderator of the Attitude-Perception and Attitude-Behavior Relations: An Investigation of the 1984 Presidential Election.

About the Author(s)

Russell H. Fazio received his Ph.D. from Princeton University in 1978. He is currently the Harold E. Burtt Professor of Psychology at Ohio State University. Fazio’s program of research focuses upon attitudes, their formation, accessibility from memory, functional value, and the processes by which they influence attention, judgment, and behavior. He served as editor of the Journal of Experimental Social Psychology from 1999 to 2003. He has received numerous honors, including the APA Early Career Award (1983) and the Thomas M. Ostrom Award for Outstanding Contributions to Social Cognition (2006).

Richard E. Petty received his B.A. (with high distinction) from the University of Virginia in 1973, and his Ph.D. in social psychology from Ohio State University in 1977. He is currently Distinguished University Professor of Psychology at Ohio State University. Petty’s work focuses on attitudes, persuasion, and social cognition. He is former editor of the Personality and Social Psychology Bulletin and author of seven books and over 200 journal articles and chapters. He has received various honors including the Distinguished Scientific Contribution Award from the Society for Personality and Social Psychology (2001) and the Society for Consumer Psychology (2000).

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